Université de Hearst
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Digital Marketing Strategy (SPRING'25)

MRKT 623
Fermé
Contact principal
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Dominika Hanc
Dominika Hanc
Faculty Member
(11)
6
Chronologie
  • avril 29, 2025
    Début de expérience
  • avril 29, 2025
    Briefing session
  • juin 3, 2025
    Q&A session
  • juin 19, 2025
    Final Presentations
  • juin 30, 2025
    Fin de expérience
Expérience
1/1 match de projet
Dates fixées par le expérience
Entreprises privilégiées
British Columbia, Canada
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Marketing numérique Optimisation pour les moteurs de recherche Marketing sur les réseaux sociaux Analyse marketing Analyse concurrentielle
Compétences
digital marketing sales & marketing marketing strategy
Objectifs et capacités de apprenant.es

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Apprenant.es

Apprenant.es
étudiant.e de cycle supérieur
Niveau Intermédiaire
35 apprenant.es dans le programme
Projet
10 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 7
Résultats et livrables attendus

Students will submit a Digital Marketing Plan (report) including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Chronologie du projet
  • avril 29, 2025
    Début de expérience
  • avril 29, 2025
    Briefing session
  • juin 3, 2025
    Q&A session
  • juin 19, 2025
    Final Presentations
  • juin 30, 2025
    Fin de expérience

Exemples de projets

The outcome of the project is a Digital Marketing Plan for the company based on the current situation analysis and business needs.

Working in groups of 5 to 7, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and online sales. They complete audits on the business's current website analytics, SEO, and social media presence. Examples of the elements included but not limited to:

  • SEO plan,
  • Paid search marketing plan,
  • E-mail marketing plan,
  • Social media marketing plan,
  • Mobile marketing plan
  • Web analytics, evaluation & recommendations


The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

  • Introduction and Company Background
  • Situation Analysis
  • Objectives
  • Strategic decisions
  • Digital Marketing Tactics
  • Implementation / action plan
  • Conclusion

Please, note that this is a top-line digital strategy with recommendations and examples, but it won't provide any specific tactics or deliverables other than the plan. For example, teams won't build websites, create ads, social media calendars, keyword lists, etc.


Please apply only if you are available to meet online with students on these dates:

- Tuesday, Apr 29th, 8:30-9:30, Wednesday, Apr 30th, 10:00-11:00 – Briefing

- Tuesday, June 3rd, 8:30-9:30, Wednesday, June 4th, 10:00-11:00 – Mid-project Q&A

- Thursday, June 19th, 8:00-10:00, Monday, June 16th, 10:00-12:00 – Final in-class Presentations (preferably on campus)

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    A dedicated representative available for a quick online call with the instructor to confirm your scope is an appropriate fit for the course.  *
  • Q2 - Case à cocher
    Provide an official letter of recommendation, endorsement on students' LinkedIn page, or a reference of their cooperation with the business  *
  • Q3 - Case à cocher
    A dedicated representative available to attend the students’ marketing plan presentation during the final week of the course as well as to provide feedback to the instructor and students.  *
  • Q4 - Case à cocher
    Provide a dedicated representative available to attend an online meeting to tell students about your company and your goals for the project before the first milestone AND answer periodic emails or phone calls over the duration of the project to address students' questions  *
  • Q5 - Texte court
    Are you are available to meet online with students on these dates: - briefing - Apr 29th, 8:30-9:30 PST + Apr 30th, 10:00-11:00 - mid-project questions - Jun 3rd, 8:30-9:30 + Jun 4th, 10:00-11:00 - and preferably on campus or also online for final presentations on June 16th, 10:00-12:00 + June 19th, 8:00-10:00 PST  *
  • Q6 - Case à cocher
    Is the business on the market for 12+ months  *