Strategic Management MCGR 423

MCGR 423
Fermé
McGill University
Montreal, Quebec, Canada
Zihan Cai
Industry Liaison Officer
(18)
6
Chronologie
  • septembre 29, 2025
    Début de expérience
  • octobre 2, 2025
    Students form teams
  • octobre 7, 2025
    Students apply for the project they are most interested in
  • octobre 14, 2025
    Student teams assigned to a project
  • octobre 21, 2025
    Student teams first meeting with industry partner
  • novembre 4, 2025
    Second meeting
  • novembre 25, 2025
    Fin de expérience
Expérience
8/8 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Startup, Large enterprise, Non profit, Small to medium enterprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Gestion de projet Analyse concurrentielle Marketing strategy
Compétences
project planning business strategy marketing strategy communication
Objectifs et capacités de apprenant.es

Students will de-construct a complex business situation, identify the key issues and problems facing the organization in question, propose alternative courses of action, recognize the trade-offs involved in these alternatives, and make concrete recommendations backed by solid reasoning. Companies will have the chance to work and meet with tomorrow's leaders at a prestigious university institution. They may also obtain strategic advice and research analyses from eager young adults at no cost.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Niveau Intermédiaire
60 apprenant.es dans le programme
Projet
15 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 6
Résultats et livrables attendus

Students will prepare a presentation file and complete an oral presentation. They will deliver a 12-minute presentation on strategy recommendations for the company. It will include an introduction (research question motivation), analysis, and recommendation sections and annexes and well as a Q&A period.

Students will examine your organization, identify emerging threats and opportunities, spot a strategically relevant research question, develop a rigorous strategic analysis, and propose strategic recommendations. These recommendations should address the students’ analysis and at least partly contribute to the resolution of their research question.

Chronologie du projet
  • septembre 29, 2025
    Début de expérience
  • octobre 2, 2025
    Students form teams
  • octobre 7, 2025
    Students apply for the project they are most interested in
  • octobre 14, 2025
    Student teams assigned to a project
  • octobre 21, 2025
    Student teams first meeting with industry partner
  • novembre 4, 2025
    Second meeting
  • novembre 25, 2025
    Fin de expérience

Exemples de projets

Exigances

A core component of this undergraduate course is a group project in which 6 students analyze a strategy-centered problem or emerging opportunity associated with your organization. Students will apply course-specific knowledge and skills to produce relevant recommendations. They will subsequently curate, share, and showcase their insights in group presentations. Throughout the project, students will develop the ability to apply concepts and tools effectively to examine the internal characteristics of an organization and its external context.