Learners in this program are building the technical, analytical, and business acumen needed to launch careers in data analysis, market research, and business intelligence. Through real-world, applied projects, they gain hands-on experience in gathering, structuring, and analyzing data to inform decision-making.

By the end of the course, learners are able to:

• Design and build databases for efficient data storage and retrieval
• Collect, clean, and analyze structured and unstructured datasets
• Use tools such as Excel, SQL, and Python for analysis and visualization
• Interpret market trends and customer behavior to generate business insights
• Communicate findings through clear reports, dashboards, and presentations

Their skillset bridges technical execution and strategic thinking—ideal for organizations seeking support with exploratory research, operational improvement, or product planning.

Learners will work individually or in small groups of 2-4 students, based on the number of students enrolled at the time.

*Project start date is flexible, but the self-assignment must be completed by December 1, and projects must be finished before December 31, 2025 ****Please note that your Project might not receive a student***

Expectations from Partners:

Partners are expected to provide clear project objectives, datasets (if applicable), and a point of contact for communication and feedback. We anticipate active engagement throughout the project. In return, partners will gain fresh insights into their data and actionable recommendations tailored to their business needs.

Outcomes and Deliverables

Project outcomes are shaped around your business needs while aligning with course competencies. Whether the focus is on internal systems, market trends, or customer behavior, learners will approach your project with rigor and professionalism.

Common deliverables may include:

• Custom Databases: Well-structured, scalable databases with clear schemas and documentation, designed for real-world use cases like pricing systems or CRM data.
• Data Collection & Cleaning Pipelines: Structured datasets gathered from public sources, internal systems, or online platforms—organized and cleaned for immediate analysis.
• Market Research Reports: Detailed analysis of industry trends, customer segments, and competitor activity, often supplemented with charts and visual insights.
• Sales/Outreach Strategy Tools: Actionable outputs such as lead databases, buyer personas, and tailored sales messages based on research findings.
• Business Insights Dashboards: Visual summaries of KPIs, trends, or recommendations using Excel, Google Sheets, or basic BI tools.

Deliverables are presented in business-ready formats and often include supporting documentation, cheat sheets, and stakeholder presentations.