Université de Hearst
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Strategic Marketing Consultancy

D100
Fermé
Contact principal
SFU Beedie School of Business
SFU Beedie School of Business
Burnaby, British Columbia, Canada
Dave Thomas
Éducateur.trice
(1)
3
Chronologie
  • janvier 17, 2022
    Début de expérience
  • février 17, 2022
    1st progress check-in meeting (date approx)
  • mars 10, 2022
    2nd progress check-in
  • mars 31, 2022
    Companies make short presentations to match students with projects
  • avril 1, 2022
    Fin de expérience
Expérience
7/9 match de projet
Dates fixées par le expérience
Entreprises privilégiées
British Columbia, Canada
Small to medium enterprise
Agriculture, Technology, Energy, Trade & international business, It & computing, Sports & fitness

Portée de Expérience

Catégories
Étude de marché Lancement d'un produit ou d'un service Marketing strategy
Compétences
business strategy marketing strategy market research
Objectifs et capacités de apprenant.es

Student-consultant groups will develop a tailored strategy addressing challenges or opportunities related to commercializing products, developing new markets, market research, marketing communications, business model validation and more.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
20 apprenant.es dans le programme
Projet
50 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 4
Résultats et livrables attendus

Student group present their findings at the end of term and submit a report. Many groups meet with partner organizations for follow-up.

Final deliverables include:

  • A 15-page written report.
  • A PowerPoint presentation.
Chronologie du projet
  • janvier 17, 2022
    Début de expérience
  • février 17, 2022
    1st progress check-in meeting (date approx)
  • mars 10, 2022
    2nd progress check-in
  • mars 31, 2022
    Companies make short presentations to match students with projects
  • avril 1, 2022
    Fin de expérience

Exemples de projets

Starting this January, a group of four business students at SFU's Surrey campus will spend approximately 200 cumulative hours over the course of the semester collaborating with your organization to address the unique marketing needs of a specific project that you identify.

Through the students' work, your organization will gain valuable insights and recommendations on the best course of action to reach your goals and objectives.

Projects areas of focus may include, but are not limited to:

  • Conducting market research.
  • Surveying potential customers and talking with focus groups.
  • Identifying and evaluating potential customer profiles and markets.
  • Developing value propositions and use cases for specific market segments.
  • Conducting value chain analysis and auditing partner profiles.
  • Developing a competitive matrix.
  • Validating business models.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Be available for a 1-hour interview (virtual, phone, or in person) to kick off the project and share background information with the student(s).
  • Q2 - Case à cocher
    Be responsive to periodic emails or phone calls over the duration of the project to address students' questions or provide additional information.
  • Q3 - Case à cocher
    Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.