Industry/Market Research and Analysis - New Products, Services, Ventures
Contact principal
Chronologie
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janvier 4, 2022Début de expérience
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novembre 22, 2020Project Scope Meeting Report - Industry Definition
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janvier 16, 2021industry analysis completed
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janvier 22, 2021primary data collection protocols defined
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mars 6, 2021Data analysis and synthesis complete
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janvier 16, 2022Company and students meeting
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avril 3, 2022Fin de expérience
Chronologie
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janvier 4, 2022Début de expérience
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novembre 22, 2020Project Scope Meeting Report - Industry Definition
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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janvier 16, 2021industry analysis completed
Students complete the secondary (macro) data collection for industry assessment.
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janvier 22, 2021primary data collection protocols defined
based on the project objectives and outcomes of the industry assessments the students will develop UX observation, interview and/or questionnaire protocols for data collection.
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mars 6, 2021Data analysis and synthesis complete
Final report submitted with the primary and secondary research, data analysis and recommendations.
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janvier 16, 2022Company and students meeting
Company representatives have met with the students and agreed the scope and timeline for the project.
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avril 3, 2022Project report completed
Student team submits the final report to the company and course assessment dropbox.
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avril 3, 2022Fin de expérience
Portée de Expérience
Catégories
Étude de marché Lancement d'un produit ou d'un service Marketing strategy Sciences socialesCompétences
competitive analysis business strategy consulting marketing strategy researchMMIE808 is a market research project, where students explore a particular market or customer pain point in order to deliver recommendations for future action. Students do a deep dive into an industry to analyze the macro trends within a particular market. They do secondary research to determine the size and attractiveness of the industry and primary research to explore a particular opportunity or pain within that market. The final outcome of the exercise is a detailed market analysis report.
Apprenant.es
The final deliverable is a market report, that will include:
- executive summary
- brief outline of the project objectives and outcomes
- industry analysis (macro trends, competitive forces, industry attractiveness)
- primary data collection method
- analysis of data
- synthesis of findings
- recommendations for future action
- limitations and conclusions
Chronologie du projet
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janvier 4, 2022Début de expérience
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novembre 22, 2020Project Scope Meeting Report - Industry Definition
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janvier 16, 2021industry analysis completed
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janvier 22, 2021primary data collection protocols defined
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mars 6, 2021Data analysis and synthesis complete
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janvier 16, 2022Company and students meeting
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avril 3, 2022Fin de expérience
Chronologie
-
janvier 4, 2022Début de expérience
-
novembre 22, 2020Project Scope Meeting Report - Industry Definition
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
janvier 16, 2021industry analysis completed
Students complete the secondary (macro) data collection for industry assessment.
-
janvier 22, 2021primary data collection protocols defined
based on the project objectives and outcomes of the industry assessments the students will develop UX observation, interview and/or questionnaire protocols for data collection.
-
mars 6, 2021Data analysis and synthesis complete
Final report submitted with the primary and secondary research, data analysis and recommendations.
-
janvier 16, 2022Company and students meeting
Company representatives have met with the students and agreed the scope and timeline for the project.
-
avril 3, 2022Project report completed
Student team submits the final report to the company and course assessment dropbox.
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avril 3, 2022Fin de expérience
Exemples de projets
Exigances
Students can explore a variety of company defined market research tasks.
Topics range from, but are not limited to:
- exploring customer brand perceptions
- validating market demand and size
- future proofing a venture/project opportunity
- testing the minimum viable product with a customer base
- exploring future opportunities within company defined markets
- new products, services, customers or ventures
- design thinking or UX research: assumption testing, experiments and user observation, interviews, and insights
Companies are invited to submit the projects up until December 3 2021. Students will connect with the companies to discuss their needs and align their expectations after that. The projects will officially launch on January 4th 2022 and finish on April 2nd 2022.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Contact principal
Chronologie
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janvier 4, 2022Début de expérience
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novembre 22, 2020Project Scope Meeting Report - Industry Definition
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janvier 16, 2021industry analysis completed
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janvier 22, 2021primary data collection protocols defined
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mars 6, 2021Data analysis and synthesis complete
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janvier 16, 2022Company and students meeting
-
avril 3, 2022Fin de expérience
Chronologie
-
janvier 4, 2022Début de expérience
-
novembre 22, 2020Project Scope Meeting Report - Industry Definition
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
janvier 16, 2021industry analysis completed
Students complete the secondary (macro) data collection for industry assessment.
-
janvier 22, 2021primary data collection protocols defined
based on the project objectives and outcomes of the industry assessments the students will develop UX observation, interview and/or questionnaire protocols for data collection.
-
mars 6, 2021Data analysis and synthesis complete
Final report submitted with the primary and secondary research, data analysis and recommendations.
-
janvier 16, 2022Company and students meeting
Company representatives have met with the students and agreed the scope and timeline for the project.
-
avril 3, 2022Project report completed
Student team submits the final report to the company and course assessment dropbox.
-
avril 3, 2022Fin de expérience