Strategy Analysis Practicum

BUS 479
Fermé
SFU Beedie School of Business
Burnaby, British Columbia, Canada
Senior Lecturer
(16)
6
Chronologie
  • septembre 14, 2022
    Début de expérience
  • décembre 1, 2022
    Fin de expérience
Expérience
6/4 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Étude de marché Analyse concurrentielle Expansion du marché Lancement d'un produit ou d'un service Stratégie de vente
Compétences
competitive analysis project planning business consulting business strategy communication
Objectifs et capacités de apprenant.es

Gather business insights from an outside audience by participating in a comprehensive strategy review with Beedie BUS 479 students!

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
16 apprenant.es dans le programme
Projet
50 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 4
Résultats et livrables attendus

A final report and a company presentation (with focus on questions and answers).

Chronologie du projet
  • septembre 14, 2022
    Début de expérience
  • décembre 1, 2022
    Fin de expérience

Exemples de projets

Exigances

In this assignment, students will conduct an overview of your business and gain an understanding of your industry and competitive landscape. As a participating organization, you can direct their research by providing particular areas of interest and context on challenges you face, but their review will be a general one that takes in the organization as a whole. By allowing students to perform an unbiased assessment and review, you’ll receive unique insights into areas where they offer special insight.

Students will identify strengths, weaknesses and areas of opportunity. They will provide recommendations to address your business needs and insights into areas of potential growth.

Recommendations can include, but are not limited to:

  • Opportunities to streamline costs
  • Improved accounting procedures
  • Changes to supply chain management processes
  • Go-to-market strategy for new products or services
  • Changes to your digital marketing strategy
  • Overhaul of branding or communication strategy
  • Pricing or service structure changes