International Expansion for a Product or Service
Contact principal
Chronologie
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octobre 13, 2020Début de expérience
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octobre 20, 2020Project Scope Meeting
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novembre 17, 2020Midway Check In
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décembre 12, 2020Fin de expérience
Chronologie
-
octobre 13, 2020Début de expérience
-
octobre 20, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
novembre 17, 2020Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
décembre 12, 2020Fin de expérience
Portée de Expérience
Catégories
Étude de marché Opérations Gestion de projet Stratégie de vente Marketing strategyCompétences
project planning, organization strategic recommendations marketing plans market research, brand analysisContinuously developing your product and/or service offering is essential to keeping pace with rapidly-shifting market demands. In this project, student teams from Conestoga College will apply their business acumen and creativity to develop an International Marketing Plan for your product/service. One international target market will be chosen after analysis of Industry Landscape, Socioeconomic Trends, Cultural, Regulatory, Logistical, and Financial Analysis.
Apprenant.es
The final deliverable will include:
- A maximum 15-page report
- A 15-minute presentation summarizing findings and recommendations
Chronologie du projet
-
octobre 13, 2020Début de expérience
-
octobre 20, 2020Project Scope Meeting
-
novembre 17, 2020Midway Check In
-
décembre 12, 2020Fin de expérience
Chronologie
-
octobre 13, 2020Début de expérience
-
octobre 20, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
novembre 17, 2020Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
décembre 12, 2020Fin de expérience
Exemples de projets
Exigances
Based on your budget, business goals, and target customer, students will brainstorm possibilities for a new product or service to contribute to your existing offering.
Project examples include, but are not limited to:
- Innovating an existing product or product line to reach a new international target market
- Identifying which international market to enter (including a brief market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview.
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Contact principal
Chronologie
-
octobre 13, 2020Début de expérience
-
octobre 20, 2020Project Scope Meeting
-
novembre 17, 2020Midway Check In
-
décembre 12, 2020Fin de expérience
Chronologie
-
octobre 13, 2020Début de expérience
-
octobre 20, 2020Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
novembre 17, 2020Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
décembre 12, 2020Fin de expérience