This course is designed to bring experiential learning in marketing management and marketing strategy to students. Throughout the project, they will learn about the key marketing options regarding survival and success of the organization within a competitive and dynamic business environment. Students will create and present a comprehensive marketing plan for the marketing activities within a particular industry.

Value and benefit to you:

• Marketing strategy review: Providing recommendations and improve your marketing strategy, this is based on your budget.
• Marketing Mix Strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price, and Promotion).
• Growth Strategies: Identifying and analyzing opportunities for growth through market assessments, new product development, brand extensions, etc.

Students can develop a marketing plan that encompasses identifying project scope, SWOT analysis, assessment of the current market situations, gathering research data, and identifying target markets. Students are also able to provide branding strategies: future product lines, extensions, social issues & equity. Student work aims to contribute to new product development, processes, product mix, pricing strategies, price sensitivities, and changes throughout the life-cycle.

Concrete deliverables:

• Marketing Plan Proposal
• Marketing Plan Research & Analysis
• Marketing Plan