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Marketing Strategy

MRKT-2037
Fermé
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
marcio Coelho
Professor
(2)
1
Chronologie
  • février 23, 2022
    Début de expérience
  • février 25, 2022
    Project Scope Meeting
  • avril 1, 2022
    Fin de expérience
Expérience
5/5 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Manitoba, Canada
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Segmentation de la clientèle Marketing numérique Optimisation pour les moteurs de recherche Analyse marketing Analyse concurrentielle
Compétences
digital marketing marketing strategy research
Objectifs et capacités de apprenant.es

Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.

In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
24 apprenant.es dans le programme
Projet
45 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

Deliverables will depend on the project and employer types.

Chronologie du projet
  • février 23, 2022
    Début de expérience
  • février 25, 2022
    Project Scope Meeting
  • avril 1, 2022
    Fin de expérience

Exemples de projets

Exigances

Project examples may include but are not limited to:

  • Developing an overall marketing strategy
  • Developing appropriate marketing mix strategies that support the overall marketing strategy
  • Adapting marketing strategies to the various stages of the product lifecycle
  • Providing input into product development based on information obtained from customers
  • Describing the features, advantages and benefits (FAB) of a product
  • Calculating pricing including mark-ups and mark-downs
  • Describing various channels of distribution and the impact of channel conflict
  • Calculating multiple mark-ups for given channels of distribution
  • Describing the role of personal selling within an organization’s promotion’s strategy
  • Creating an effective promotional mix based on a target customer
  • Determining when a direct response campaign would be appropriate for a particular sales territory
  • Developing a direct response campaign designed to generate leads
  • Promoting a company’s goods and service at a tradeshow
  • Developing a marketing implementation plan

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
  • Q2 - Case à cocher