Based on your organization's current needs and goals, students will develop a custom social media strategy. The plan can be designed from scratch or it build on your existing strategy.

The strategy may include, but is not limited to:

• Conducting an audit of your current social media presence.
• Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
• Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
• Conducting an assessment of the effectiveness of your current communication channel(s).
• Identifying best practices to reach a new target audience.
• Identifying best practices within your current market segment to achieve a larger market share.
• Developing a content plan.
• Creating social media content posts.
• Create or expand on your social media policy or crisis management plan.