Strategic Marketing Planning BB
Contact principal
Chronologie
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janvier 18, 2023Début de expérience
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janvier 21, 2023Project Scope Meeting
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janvier 25, 2023First delivery - Questionnaire - Summary of Major questions.
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février 15, 2023Second Delivery - Situational Analysis
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mars 15, 2023Third Delivery - The Strategy
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mars 30, 2023Fin de expérience
Chronologie
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janvier 18, 2023Début de expérience
-
janvier 21, 2023Project Scope Meeting
Discuss the expectations for the project, communication styles, demands for both sides (company and students) and next meeting.
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janvier 25, 2023First delivery - Questionnaire - Summary of Major questions.
Companies should answer the provided questionnaire and wait for students scheduling a meeting discuss the answers.
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février 15, 2023Second Delivery - Situational Analysis
Students will develop this first part of the plan and delivery the situational analysis to the company's rep, and schedule a meeting to receive company's feedback. This feedback is related to the market perspective of what students have delivered so far. They will use it to enhance final report.
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mars 15, 2023Third Delivery - The Strategy
Marketing Strategy, Tactics and Programs proposed for the company, and collecting data to prepare the Marketing Budget that will be incorporated in the final version of the plan.
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mars 30, 2023Fin de expérience
Portée de Expérience
Catégories
Analyse marketing Étude de marché Analyse concurrentielle Marketing strategyCompétences
project planning business strategy data analysis researchLooking to elevate your organization, and bring it to the next level? Bring on students from Concordia University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.
Students in this program/course focus on strategic marketing planning as a means of building a sustainable competitive advantage for an organisation. As it is a holistic, integrative, capstone course directed primarily to cultivating the skills and techniques required for effective Strategic Marketing Planning, various pedagogical tools including cases, readings, participation, lectures, tests, and a major project will be deployed to achieve the course goals. Students will develop an actual Strategic Marketing Plan for a product, service or idea using the concepts and techniques studied throughout their major program.
Apprenant.es
Deliverables are negotiable, and will seek to align the needs of the students and the organization.
Some final project deliverables might include:
- A 10-15 minute presentation on key findings and recommendations
- A detailed report including their research, analysis, insights and recommendations
Chronologie du projet
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janvier 18, 2023Début de expérience
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janvier 21, 2023Project Scope Meeting
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janvier 25, 2023First delivery - Questionnaire - Summary of Major questions.
-
février 15, 2023Second Delivery - Situational Analysis
-
mars 15, 2023Third Delivery - The Strategy
-
mars 30, 2023Fin de expérience
Chronologie
-
janvier 18, 2023Début de expérience
-
janvier 21, 2023Project Scope Meeting
Discuss the expectations for the project, communication styles, demands for both sides (company and students) and next meeting.
-
janvier 25, 2023First delivery - Questionnaire - Summary of Major questions.
Companies should answer the provided questionnaire and wait for students scheduling a meeting discuss the answers.
-
février 15, 2023Second Delivery - Situational Analysis
Students will develop this first part of the plan and delivery the situational analysis to the company's rep, and schedule a meeting to receive company's feedback. This feedback is related to the market perspective of what students have delivered so far. They will use it to enhance final report.
-
mars 15, 2023Third Delivery - The Strategy
Marketing Strategy, Tactics and Programs proposed for the company, and collecting data to prepare the Marketing Budget that will be incorporated in the final version of the plan.
-
mars 30, 2023Fin de expérience
Exemples de projets
Students in groups of 4-6 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that students can complete may include, but are not limited to:
- Using analytical tools to assess and evaluate business/market conditions, target customers, current strategies and future plans
- Apply strategic marketing concepts and tools to analyze the market, target public, and best options for the company
- Formulate and communicate recommendations, providing reasons for choosing certain alternatives over others
- Using basic qualitative and quantitative marketing analysis tools
Critères supplé mentaires pour entreprise
Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:
Contact principal
Chronologie
-
janvier 18, 2023Début de expérience
-
janvier 21, 2023Project Scope Meeting
-
janvier 25, 2023First delivery - Questionnaire - Summary of Major questions.
-
février 15, 2023Second Delivery - Situational Analysis
-
mars 15, 2023Third Delivery - The Strategy
-
mars 30, 2023Fin de expérience
Chronologie
-
janvier 18, 2023Début de expérience
-
janvier 21, 2023Project Scope Meeting
Discuss the expectations for the project, communication styles, demands for both sides (company and students) and next meeting.
-
janvier 25, 2023First delivery - Questionnaire - Summary of Major questions.
Companies should answer the provided questionnaire and wait for students scheduling a meeting discuss the answers.
-
février 15, 2023Second Delivery - Situational Analysis
Students will develop this first part of the plan and delivery the situational analysis to the company's rep, and schedule a meeting to receive company's feedback. This feedback is related to the market perspective of what students have delivered so far. They will use it to enhance final report.
-
mars 15, 2023Third Delivery - The Strategy
Marketing Strategy, Tactics and Programs proposed for the company, and collecting data to prepare the Marketing Budget that will be incorporated in the final version of the plan.
-
mars 30, 2023Fin de expérience