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Marketing Management (ON-SPRING25-01)

MRKT 621 (ON-SPRING25-01)
Fermé
Contact principal
University Canada West
University Canada West
Vancouver, British Columbia, Canada
M. Yalcin Parmaksiz
M. Yalcin Parmaksiz
Il / Lui
Faculty Member
(15)
6
Chronologie
  • mai 2, 2025
    Début de expérience
  • mai 26, 2025
    Project Proposal
  • juin 23, 2025
    Fin de expérience
Expérience
1/1 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Publicités Segmentation de la clientèle Marketing numérique Analyse marketing Marketing strategy
Compétences
strategic marketing marketing management master of business administration (mba) marketing research marketing research
Objectifs et capacités de apprenant.es

This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Apprenant.es

Apprenant.es
Finissant
Niveau Débutant, Intermédiaire
25 apprenant.es dans le programme
Projet
10 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus
  • Students will submit a 10-page report, including their research, analysis, insights, and recommendations.
  • Students will also submit a PDF/PPTX slide deck summarizing their key findings and recommendations to share with your employees.
Chronologie du projet
  • mai 2, 2025
    Début de expérience
  • mai 26, 2025
    Project Proposal
  • juin 23, 2025
    Fin de expérience

Exemples de projets

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Texte court
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)  *
  • Q2 - Texte court
    Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students. Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top group. (Student chooses LinkedIn or letter)  *
  • Q3 - Texte court
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first milestone (second or third week).  *