Université de Hearst
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Digital Marketing Strategy - Fall 2025

DMK 102
Fermé
Contact principal
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Ariela Freed
MCE Instructor
(2)
5
Chronologie
  • septembre 23, 2025
    Début de expérience
  • novembre 3, 2025
    Report Outline - midpoint check-in
  • novembre 30, 2025
    Fin de expérience
Expérience
3/3 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Marketing numérique Marketing sur les réseaux sociaux Communications Étude de marché Marketing strategy
Compétences
strategy marketing social media digital strategy development content marketing
Objectifs et capacités de apprenant.es

This semester students working in small groups will apply their knowledge in digital marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge.


The students will consider business objectives, market and competitive research, strategy, digital promotional tools and marketing best practices to create a report with a plan and/or recommendation, which the business could use to direct or provide guidance to their employees.

Apprenant.es

Apprenant.es
Formation continue
Niveau Débutant, Intermédiaire
25 apprenant.es dans le programme
Projet
30-50 heures par apprenant.e
Les Éducateur.trices affectent les apprenant.es à des projets
Équipes de 5
Résultats et livrables attendus

Students will submit:

  • A report including their research, analysis, insights, and recommendations which you can share with your employees
  • Once a project scope is agreed to, businesses should check with the course instructor before requesting any changes to the deliverables or topics from the students.
  • Student output will be analysis, strategy, recommendations and/or guidance (as exemplified in the examples). Students are not expected to produce creative assets, negotiate with partners or buy media on the business's behalf. 
Chronologie du projet
  • septembre 23, 2025
    Début de expérience
  • novembre 3, 2025
    Report Outline - midpoint check-in
  • novembre 30, 2025
    Fin de expérience

Exemples de projets

Examples include:

  • Digital marketing strategy review/audit: Providing recommendations on what methods you can use to leverage and improve your current digital marketing strategy, based on your organization's budget, goal(s), audience and current marketing activities.
  • Digital marketing strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion) and general digital marketing focuses on Education, Engagement, Entertainment and Experience.
  • Social Media: An analysis of how to leverage social media channels to reach both current and new customer groups
  • Conduct external analysis (including customer, competitor, market and environment) and marketing mix performance.
  • Developing a persona that can be used as a concrete marketing tool to assist with decision-making.
  • A content calendar to guide the production of material to be used, batched and re-purposed on multiple digital platforms.
  • Content ideas and best practice guidance to apply to visual and narrative strategy.