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Crafting Consumer Connections for DeMarco Watches

MKT-241N
Fermé
Contact principal
Salem State University
Salem State University
Salem, Massachusetts, United States
Brent Wilkinson
Executive in Residence
1
Chronologie
  • février 3, 2025
    Début de expérience
  • mai 2, 2025
    Fin de expérience
Expérience
1 projets souhaités
Dates fixées par le expérience
Entreprises privilégiées
Salem, Massachusetts, United States
Sole proprietorship, Startup, Entreprise familiale
Consumer goods & services, Marketing & advertising, Sales

Portée de Expérience

Catégories
Segmentation de la clientèle Marketing numérique Analyse marketing Étude de marché
Compétences
target audience market dynamics strategic positioning marketing marketing strategies consumer behaviour digital marketing market segmentation
Objectifs et capacités de apprenant.es

This experience offers learners from a Marketing Fundamentals course the opportunity to apply their classroom knowledge to real-world scenarios by crafting customer personas, identifying customer segmentation, and developing positioning statements for DeMarco Watches. Learners will leverage their understanding of market dynamics and consumer behavior to create targeted marketing strategies that align with the brand's goals. This hands-on project allows students to bridge theoretical concepts with practical applications, enhancing their ability to contribute effectively to marketing initiatives.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Niveau Débutant
26 apprenant.es dans le programme
Projet
24 heures par apprenant.e
Les Éducateur.trices affectent les apprenant.es à des projets
Équipes de 9
Résultats et livrables attendus
  • Detailed customer personas for DeMarco Watches' target audience
  • Comprehensive customer segmentation analysis
  • Strategic positioning statements for the brand
  • Recommendations for digital marketing strategies
  • Presentation of findings and strategies to DeMarco Watches' team
Chronologie du projet
  • février 3, 2025
    Début de expérience
  • mai 2, 2025
    Fin de expérience

Exemples de projets

  • Developing customer personas for a new line of DeMarco Watches targeting young professionals
  • Conducting a segmentation analysis to identify potential market niches for DeMarco Watches
  • Creating a positioning statement to differentiate DeMarco Watches from competitors in the luxury segment
  • Designing a digital marketing campaign to increase brand awareness among millennials
  • Analyzing existing customer data to refine target audience strategies
  • Proposing a social media strategy to engage with DeMarco Watches' audience
  • Evaluating the effectiveness of current marketing efforts and suggesting improvements
  • Identifying potential partnerships or collaborations to expand DeMarco Watches' market reach

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Texte court
    Will provide an opportunity for learners to present their work and receive feedback?