Starting this September, a group of four business students at SFU's Surrey campus will spend approximately 200 cumulative hours over the course of the semester collaborating with your organization to address the unique marketing needs of a specific project that you identify.

Through the students' work, your organization will gain valuable insights and recommendations on the best course of action to reach your goals and objectives.

Projects areas of focus may include, but are not limited to:

• Conducting market research.
• Surveying potential customers and talking with focus groups.
• Identifying and evaluating potential customer profiles and markets.
• Developing value propositions and use cases for specific market segments.
• Conducting value chain analysis and auditing partner profiles.
• Developing a competitive matrix.
• Validating business models.