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Strategic Market Expansion Research and Plan

BUS 200
Fermé
Contact principal
SFU Beedie School of Business
SFU Beedie School of Business
Burnaby, British Columbia, Canada
Kristin Matheson
Lecturer
1
Chronologie
  • septembre 23, 2020
    Début de expérience
  • octobre 29, 2020
    Mid Project Check In (Date TBD)
  • décembre 9, 2020
    Fin de expérience
Expérience
1 projets souhaités
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Any
N'importe qu'elle industrie

Portée de Expérience

Catégories
Étude de marché Lancement d'un produit ou d'un service Marketing strategy
Compétences
competitive analysis business consulting business strategy marketing strategy international business
Objectifs et capacités de apprenant.es

Groups of 5 students will work with your growing organization to assess its potential for growth and expansion in to a new market (within the same region or internationally). Students will research the new market and will present you their findings with recommendations to develop and implement a successful business expansion strategy. Students are able to conduct this analysis for companies of all sizes ranging from small startups to large multinational organizations as long as the organization is hoping to expand in to a new market.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
75 apprenant.es dans le programme
Projet
25 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 5
Résultats et livrables attendus

The students will be submitting a report and presentation outlining the recommendations for moving into a new market and conducting business in the new region.

Chronologie du projet
  • septembre 23, 2020
    Début de expérience
  • octobre 29, 2020
    Mid Project Check In (Date TBD)
  • décembre 9, 2020
    Fin de expérience

Exemples de projets

Exigances

The students are capable of addressing any of (or all of) the following areas:

  • Make a plan for expansion based on your company's motives for entering into a new market, including an assessment of your current business model and scalability.
  • Select and recommend a suggested market to expand into, and complete a competitor analysis.
  • Utilized a selection of the following models to analyze the external environment: SWOT , Porter's 5 Forces, PESTEL.
  • Identify target markets by completing a market segment analysis, and associated market research.
  • Develop a market entry strategy for the recommended new market.
  • Develop a marketing plan related to the expansion strategy and key recommendations.
  • Outline management strategies and identify potential barriers as well as risk mitigation tactics.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
  • Q2 - Case à cocher
  • Q3 - Case à cocher