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Integrated Marketing Communications

COMM-3117
Fermé
Contact principal
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Andrea McCann-Suchower
Andrea McCann-Suchower
Instructor
(11)
6
Chronologie
  • septembre 22, 2025
    Début de expérience
  • novembre 5, 2025
    Midpoint check-in
  • décembre 4, 2025
    Fin de expérience
Expérience
12/10 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Canada
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Segmentation de la clientèle Marketing numérique Communications Étude de marché Marketing strategy
Compétences
digital marketing sales & marketing marketing strategy communication research
Objectifs et capacités de apprenant.es

Students can help solve marketing problems by providing communication solutions. Students will create a marketing campaign to ensure clarity, consistency, and maximum impact. In this project, students will:

  • Evaluate the strategic roles of a variety of communications
  • Identify target customers
  • Communicate brand awareness
  • Create the campaign messaging.

The students will work in teams to collaboratively develop an integrated marketing campaign for you!


A strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, integrating traditional and modern day marketing techniques is an excellent advantage.


In this project, a group of students will analyze your current marketing activities and suggest solutions from traditional to social media and propose methods to strategically leverage these tools to achieve your objectives.

Apprenant.es

Apprenant.es
Diplôme
Niveau Intermédiaire
70 apprenant.es dans le programme
Projet
20 heures par apprenant.e
Les Éducateur.trices affectent les apprenant.es à des projets
Équipes de 6
Résultats et livrables attendus
  • A report for advertising and marketing communications plans from strategy up to execution.
  • The report will detail the objectives, recommended solutions, and an action plan.
  • Determine the components of the communications mix to include in an integrated marketing communications campaign.
  • Conduct marketing research to analyze the competition and your target market.
  • A 20 minute presentation of key findings with a Q & A.
  • Execution would be the responsibility of the client.
Chronologie du projet
  • septembre 22, 2025
    Début de expérience
  • novembre 5, 2025
    Midpoint check-in
  • décembre 4, 2025
    Fin de expérience

Exemples de projets

Based on your organization's current needs and goals, students will develop a custom integrated marketing communication campaign. The plan can be designed from scratch or it will build on your existing strategy.


The strategy could include, but is not limited to:

  • Conducting an audit of your current social media presence.
  • Developing strategies for improving your online presence by recommending programs, tools, methods of engagement, social channels, or communication pieces.
  • Examining content marketing and the role it plays in your integrated marketing communications
  • Developing strategies for increasing engagement on your various public accounts, blogs, or other marketing assets.
  • Identifying best practices to reach a new target audience.
  • Identifying best practices within your current market segment to achieve a larger market share.
  • Integration of a new media campaign to complement existing marketing communications.
  • Developing a 3-month roll out plan.
  • Recommending changes to advertising and PR materials for improving the consistency across your organization’s existing marketing campaigns.
  • Creating an integrated marketing campaign for a new product or service.
  • Creating a rebranding campaign for an existing product.


Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Provide an evaluation of the student team for grades.  *
  • Q2 - Case à cocher
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.  *
  • Q3 - Case à cocher
    A representative of the company will be available for an initial online meeting with the students.  *
  • Q4 - Texte court
    Be available end of November for a 20 minute online presentation.