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Client Consulting Project

BUS 338 - Foundations of Innovation
Fermé
Contact principal
SFU Beedie School of Business
SFU Beedie School of Business
Burnaby, British Columbia, Canada
Douglas Fast
Lecturer
(1)
3
Chronologie
  • janvier 16, 2019
    Début de expérience
  • février 7, 2019
    Project Scope Meeting
  • mars 7, 2019
    Midway Check In
  • avril 4, 2019
    Fin de expérience
Expérience
6/10 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Burnaby, British Columbia, Canada
Startup, Entreprise sociale, Small to medium enterprise, Sole proprietorship, Entreprise familiale
N'importe qu'elle industrie

Portée de Expérience

Catégories
Étude de marché Lancement d'un produit ou d'un service Marketing strategy
Compétences
project planning sales & marketing business strategy market research client consulting
Objectifs et capacités de apprenant.es

A group of student-consultants will assess the viability of commercializing your product idea by following a structured workflow, which includes market research, market segmentation, marketing communications, business model validation, and more.

Apprenant.es

Apprenant.es
Premier cycle universitaire
Tout niveau
24 apprenant.es dans le programme
Projet
100 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 4
Résultats et livrables attendus

Phase 1 – Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.

Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will submit a detailed 15-page report on the outcomes of the project. Teams will also present this in the last class. Organizations are provided with the presentation slides and final report, and are invited to schedule a time to meet with the team for follow-up.

Chronologie du projet
  • janvier 16, 2019
    Début de expérience
  • février 7, 2019
    Project Scope Meeting
  • mars 7, 2019
    Midway Check In
  • avril 4, 2019
    Fin de expérience

Exemples de projets

Starting this January, a group of four business students will spend approximately 400 hours cumulatively over the course of the semester collaborating with your organization to address your commercialization challenges.

Based on your goals and needs, student-consultants will follow a structured process to address your opportunity or challenge.

Areas of focus can include, but are not limited to:

  • Surveying potential customers and talking with focus groups.
  • Identifying and evaluating potential customer profiles and markets.
  • Developing value propositions and use cases for specific market segments.
  • Conducting value chain analysis and auditing partner profiles.
  • Developing a competitive matrix.
  • Validating business models.
  • Developing marketing materials and collateral for investor presentations.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).
  • Q2 - Case à cocher
    Be present for the first half of the second class (morning of Jan 16 in Surrey) to pitch your idea (10 min max) to the students.
  • Q3 - Case à cocher
    Provide a dedicated contact who can answer periodic emails or phone calls over the duration of the project to address student’s questions.
  • Q4 - Case à cocher
    Be available for a 1-hour interview (virtual, phone, or in person) to kick off the project and share background information with the student(s).
  • Q5 - Case à cocher
    Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.