Université de Hearst
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Digital Marketing Strategy (SUMMER'24)

MRKT 623
Fermé
Contact principal
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Dominika Hanc
Dominika Hanc
Faculty Member
(11)
6
Chronologie
  • juillet 24, 2024
    Début de expérience
  • juillet 24, 2024
    Briefing session
  • août 28, 2024
    Mid-project Q&A Session
  • septembre 9, 2024
    Final in-class Presentations
  • octobre 1, 2024
    Fin de expérience
Expérience
1/1 match de projet
Dates fixées par le expérience
Entreprises privilégiées
British Columbia, Canada
Tout type de entreprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Marketing numérique Optimisation pour les moteurs de recherche Marketing sur les réseaux sociaux Analyse marketing Analyse concurrentielle
Compétences
digital marketing sales & marketing marketing strategy
Objectifs et capacités de apprenant.es

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Apprenant.es

Apprenant.es
étudiant.e de cycle supérieur
Niveau Intermédiaire
30 apprenant.es dans le programme
Projet
10 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 6
Résultats et livrables attendus

Students will submit a Digital Marketing Plan (report) including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Chronologie du projet
  • juillet 24, 2024
    Début de expérience
  • juillet 24, 2024
    Briefing session
  • août 28, 2024
    Mid-project Q&A Session
  • septembre 9, 2024
    Final in-class Presentations
  • octobre 1, 2024
    Fin de expérience

Exemples de projets

The outcome of the project is a Digital Marketing Plan for the company based on the current situation analysis and business needs.

Working in groups of 5 to 7, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and online sales. They complete audits on the business's current website analytics, SEO, and social media presence. Examples of the elements included but not limited to:

  • SEO plan,
  • Paid search marketing plan,
  • E-mail marketing plan,
  • Social media marketing plan,
  • Mobile marketing plan
  • Web analytics, evaluation & recommendations


The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

  • Introduction and Company Background
  • Situation Analysis
  • Objectives
  • Strategic decisions
  • Digital Marketing Tactics
  • Implementation / action plan
  • Conclusion

Please, note that this is a top-line digital strategy with recommendations and examples, but it won't provide any specific tactics or deliverables other than the plan. For example, teams won't build websites, create ads, social media calendars, keyword lists, etc.


Please apply only if you are available to meet online with students on these dates:

- Wednesday, Jul 24th, 8:30-9:30 + 10:00-11:00 PST & Thursday, July 25th, 12:30-13:30 – Briefing

- Wednesday, Aug 28th, 8:30-9:30 + 10:00-11:00 PST & Thursday, Aug 29th, 12:30-13:30 – Mid-project Q&A

- Monday, Sept 9th, 8:00-10:00 + 10:00-12:00 PST & Tuesday, Sept 10th, 12:30-14:30  – Final in-class Presentations (preferably on campus)

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
     *
  • Q2 - Case à cocher
     *
  • Q3 - Case à cocher
     *
  • Q4 - Case à cocher
     *
  • Q5 - Texte court
    Are you are available to meet online with students on these dates: - briefing - Jul 24th, 8:30-9:30 + 10:00-11:00 AM PST & Jul 25th, 12:30-13:30 PST - mid-project questions - Aug 28th, 8:30-9:30 + 10:00-11:00 & Aug 29th, 12:30-13:30 PST - and preferably on campus or also online for final presentations on Sep 9th, 8:00-10:00 + 10:00-12:00 & Sep 10th, 12:30-14:30 PST  *
  • Q6 - Case à cocher
     *