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Marketing Management- MRKT 621- Summer 35

MRKT 621 (Campus-Summer-35)
Fermé
Contact principal
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Vahideh Baradaran
Vahideh Baradaran
Faculty
(8)
7
Chronologie
  • juillet 11, 2022
    Début de expérience
  • septembre 26, 2022
    Fin de expérience
Expérience
1/1 match de projet
Dates fixées par le expérience
Entreprises privilégiées
Vancouver, British Columbia, Canada
Any, Small to medium enterprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Étude de marché Stratégie de vente Marketing strategy
Compétences
digital marketing sales & marketing marketing strategy
Objectifs et capacités de apprenant.es

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Apprenant.es

Apprenant.es
étudiant.e de cycle supérieur
Tout niveau
30 apprenant.es dans le programme
Projet
20 heures par apprenant.e
Les apprenant.es s'auto-attribuent
Équipes de 6
Résultats et livrables attendus

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Chronologie du projet
  • juillet 11, 2022
    Début de expérience
  • septembre 26, 2022
    Fin de expérience

Exemples de projets

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.

Critères supplé mentaires pour entreprise

Les entreprises doivent répondre aux questions suivantes pour soumettre une demande de jumelage pour cette expérience:

  • Q1 - Case à cocher
    Respond to student and educator inquiries/emails/messages within 2-3 business days.
  • Q2 - Case à cocher
    Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)
  • Q3 - Case à cocher
    Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.
  • Q4 - Case à cocher
    Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone (first or second week)
  • Q5 - Case à cocher
    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team)
  • Q6 - Case à cocher
    Provide a secondary contact who will be available to the students if the primary contact is unresponsive.
  • Q7 - Case à cocher
    Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.