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MBA Business Consulting Project (Simon Fraser University)

BUS 655
Fermé
RBC Future Launch
RBC Future Launch
Anthony Chan
Senior Lecturer
(16)
6
Chronologie
  • janvier 2, 2025
    Début de expérience
  • avril 9, 2025
    Fin de expérience
Expérience
16/16 match de projet
Dates fixées par le expérience
Entreprises privilégiées
N'importe où
Small to medium enterprise
N'importe qu'elle industrie

Portée de Expérience

Catégories
Étude de marché Analyse concurrentielle Expansion du marché Stratégie de vente Product management
Compétences
marketing strategies market positioning competitive analysis talent management master of business administration (mba) market research management consulting foreign market business strategies risk analysis
Objectifs et capacités de apprenant.es

This experience offers your organization the opportunity to collaborate with a team of five MBA students who are eager to apply their academic knowledge to real-world business challenges. These students are equipped with skills in competitive analysis, business strategy, risk assessment, and market research. Over the course of 125 hours, they will work to address a specific business opportunity or problem in areas such as marketing, strategy, talent management, IT strategy, new product development, or foreign market entry. The goal is to provide actionable insights and strategies that can be implemented to enhance your organization's operations or market position.

Apprenant.es

Apprenant.es
Finissant
Niveau Intermédiaire, Avancé
80 apprenant.es dans le programme
Projet
25 heures par apprenant.e
Les Éducateur.trices affectent les apprenant.es à des projets
Équipes de 5
Résultats et livrables attendus
  • Comprehensive competitive analysis report
  • Presentation to company with focus on Q&A
  • Strategic business plan with actionable recommendations
  • Market research report with data-driven insights
  • Risk assessment matrix with mitigation strategies
  • New product development proposal
Chronologie du projet
  • janvier 2, 2025
    Début de expérience
  • avril 9, 2025
    Fin de expérience

Exemples de projets

Exigances
  • Develop a market entry strategy for a new international market
  • Conduct a competitive analysis to identify market positioning opportunities
  • Create a talent management strategy to improve employee retention
  • Assess IT strategy alignment with business objectives
  • Design a marketing campaign to increase brand awareness
  • Evaluate potential risks in launching a new product line
  • Analyze customer feedback to enhance product features


Past projects include:

  • Evaluating and recommending suppliers and channel partners in another country.
  • Evaluating whether you should open a location in another country.
  • Evaluating whether you should market your product/services in another country.
  • Evaluating whether you should expand to another country (i.e. China or India).
  • Creating a marketing strategy for the social enterprise arm of a non-for profit
  • Developing a competitive analysis for a short-term real estate company
  • Developing technological solutions for customer support, community engagement, and volunteer engagement and management
  • Creating a business plan for a social enterprise
  • Evaluating business opportunities and strategic growth plan for a digital signage company