Digital Launch Strategy for a New Consulting Service
Portée du projet
Catégories
Communications Étude de marché Analyse concurrentielle Lancement d'un produit ou d'un service Stratégie de venteCompétences
target market marketing consulting secondary research surveys leadershipOmni MCA is launching a new offering - Strategy Activation and we wish to have a product/service launch plan, as well as ongoing guidance for marketing the service. In particular, how do we get in front of our target market - mid-size business owners across North America.
What challenges do these owners face when implementing their strategy? What barriers can this program help them overcome? What words do they use to describe their challenges? What business competencies do they wish their leadership team possessed? Who are our competitors? How can we establish the brand for Strategy Activation and how does it align with Omni MCA?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
To successfully complete the project, students should consult with business owners (either interviews or surveys), as well as secondary research. Final deliverables can be aligned to the requirements of the course, but may include:
- A final report
- A 30-minute presentation
Students will connect directly with the employer for mentorship and supervision throughout the project. We will offer insights and our perspectives on the management consulting profession.
À propos de l'entreprise
Omni MCA works with small and medium sized businesses to become "unstuck" and achieve their goals faster and more profitably.
We are an Alberta-based consulting firm with a diverse and complimentary skills set. Our Partners and Associates are deeply committed to making a meaningful impact in our clients businesses and their lives.
By focusing not only on planning but implementation as well, we help companies develop great strategies and put them into action. That's how we are different, that's how we create real value, by seeing things through to the end.
We primarily work with privately held small and medium sized businesses with annual sales of $5 million or more.