As a platform connecting pet parents with trusted pet sitters, pet sitters played an indispensable role at FurrySitter. With their quality and trustworthy service, FurrySitter will be able to attract new and returning customers. Therefore, we need to keep the pet sitters warm and engaged so that they will stay with doing business on FurrySitter instead of on other platform.

We would like students to help us with our email marketing plan by preparing communication materials to pet sitters (our major vendor) at different stages from pre-enrolling for FurrySitter, on-boarding to post-sales follow up.

Deliverables

To achieve the plan, students are expected to:

• Draft and send out invitations to pet sitters to join FurrySitter. Hoping to recruit 30 pet sitters to join FurrySitter.
• Prepare email communications at different points of communications throughout pet sitters’ on-boarding journey to build bonds with our brand.
• Prepare post-sales follow up communications with survey to improve FurrySitter’s service and keep pet sitters engaged with the brand

Business students looking for B2B (busines-to-business) experience with good communication skills would be ideal for this project.

The working style is highly flexible at FurrySitter. You can reach out to us by email or via text with a swift response. However, to keep the project in good momentum and progress, we will work closely with you regularly including:

• Kick start call upon project confirmation for the project brief and brand introduction
• Project huddles twice per week