The J Healthcare Initiative is seeking to support the marketing efforts of a community-led harm reduction initiative by publishing a digital magazine focused on the Downtown Eastside community. The project aims to highlight the efforts a community led group formed in 2011 to advocate for illicit drinkers within the harm reduction movement. The magazine will serve as an educational tool to improve the lives of Managed Alcohol Program participants through empowerment and support. It will address issues such as ending liquor pour-outs, creating safe outdoor spaces, changing shelter policies, expanding Managed Alcohol Programs, and ensuring that drinkers' voices are included in alcohol policy discussions. The goal is to reduce discrimination and promote safety among illicit drinkers.

The project deliverables include a professionally designed digital magazine that features articles, interviews, and stories from the Downtown Eastside community. The magazine will include sections on harm reduction strategies, personal stories from EIDGE members, and educational content on safe drinking practices. Additionally, the magazine will provide a platform for advocacy by highlighting ongoing efforts to change policies and improve conditions for illicit drinkers. The final deliverable will be a digital publication ready for online distribution.