Elite4Energy (E4E) aims to strengthen its market presence by developing a targeted marketing strategy that clearly communicates its mission, values, and services. The project addresses the challenge of limited brand visibility in a competitive energy sector. Leveraging classroom knowledge in marketing principles, students will create a comprehensive plan aligned with E4E’s goals. Key activities will include analyzing current market trends, identifying target audiences, and crafting tailored marketing messages. Students will also explore digital marketing channels and strategies to effectively engage potential clients. The ultimate goal is to boost E4E’s brand recognition and audience engagement.

Students will deliver a detailed marketing strategy document that outlines objectives, target audience profiles, and recommended marketing tactics. A presentation summarizing the strategy and key recommendations will also be produced. Additionally, students will develop a digital marketing campaign proposal, including sample content and suggested channels. These deliverables will provide E4E with actionable insights to increase visibility and strengthen its market presence.