Maximize Success seeks to enhance its online presence and attract new clients through a well-crafted digital marketing strategy. The project involves developing a comprehensive plan that focuses on advertising, competitive analysis, and increasing brand awareness. Learners will analyze current market trends and competitor strategies to identify opportunities for Maximize Success. The project aims to apply classroom knowledge of digital marketing principles, including SEO, social media marketing, and content creation and design, to create a targeted marketing approach. The team will work collaboratively to ensure the strategy aligns with Maximize Success's business goals and effectively reaches the desired audience. This project provides an opportunity for learners to engage in practical, real-world marketing challenges and develop skills in strategic planning and execution.

Comprehensive digital marketing strategy document:

• Detailed marketing strategy and advertising plans
• Competitive analysis
• Content and design assets for promotional campaigns (LinkedIn posts, business cards, Improve current brochure, etc)
• Creation of brochure or training.
• SEO optimization suggestions

Presentation:

• Summary of findings
• Strategic recommendations

Clear demonstration of digital marketing concepts:

• Actionable insights for immediate implementation at Maximize Success