SEO Strategy Development for OBD Experts and Odomatic

Fermé
Contact principal
OBD Experts
Vancouver, British Columbia, Canada
Elle / Elle
CEO
(7)
3
Projet
Parcours académique
60 heures de travail au total
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Marketing numérique Optimisation pour les moteurs de recherche Marketing strategy
Compétences
search engine optimization digital marketing meta tags auditor's report website optimization keyword research on-board diagnostics backlinks wordpress
Détails

OBD Experts, a leader in automotive diagnostics, and its main SaaS product Odomatic, aim to enhance their online presence through improved search engine optimization (SEO). The project involves analyzing current SEO practices, identifying areas for improvement, and developing a comprehensive SEO strategy tailored to both brands. The goal is to increase organic traffic, improve search engine rankings, and enhance brand visibility. Learners will apply their knowledge of SEO principles, keyword research, and digital marketing strategies to create actionable recommendations. This project offers a practical opportunity to bridge classroom learning with real-world application, focusing on optimizing website content, meta tags, and backlinks to align with industry best practices.

Livrables

The project deliverables include a detailed SEO audit report for both OBD Experts and Odomatic, highlighting current strengths and weaknesses. Additionally, learners will provide a strategic SEO plan, including a list of targeted keywords, content optimization suggestions, and a backlink strategy. A presentation summarizing the findings and recommendations will be prepared for the company's review. The deliverables aim to equip OBD Experts and Odomatic with actionable insights to enhance their digital marketing efforts.

Mentorat
Expertise et connaissances du domaine

Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.

Compétences Connaissances et expertise

Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.

Assistance pratique

Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.

Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

À propos de l'entreprise

Entreprise
Vancouver, British Columbia, Canada
2 - 10 employé.es
Automotive, It & computing

We are the leading supplier of professional embedded OBD II software in North America and Europe. We licence the OBD II software that powers telematics devices used for Fleet Tracking, Remote Diagnostics, and Vehicle Insurance. Our software is at the heart of thousands of devices all over the world.

Our OBD II software lets you connect to all vehicles and read information such as: Vehicle Speed; RPM; Fuel Level; Throttle Position; Mass Air Flow (MAF); Manifold Absolute Pressure (MAP); Vehicle Identification Number (VIN); Engine Fault Codes (DTCs) as well as odometer, fuel level, tire pressure, ignition status, EV/HEV state of charge, gear position, seat belts, and door status.