Youth-focused Social Media Marketing Communications Plan

Fermé
Contact principal
Kevin Shane
Marketing & Communications Director
3
Projet
Parcours académique
60 heures de travail au total
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Communications Marketing strategy
Compétences
digital marketing competitive analysis marketing strategy communication strategy
Détails

We have identified the need for developing a marketing communications plan with a youth focus that will improve our social media (especially Instagram, YouTube, Snap, and Facebook) outreach and engagement efforts.

We want you to assist us in developing a strategy that can helps drive interest in male contraception, generally, and Male Contraceptive Initiative, specifically.

For this project, you will need to:

  • Understand our brand and mission.
  • Review and evaluate our existing social media outreach efforts.
  • Conduct research on marketing communications strategies from similar organizations (e.g., provide a landscape review of analogous marketing efforts).
  • Identify trends and opportunities in social media and with our target audience.

You will have access to our Marketing & Communications Director as well as our Advocacy Strategist, who will communicate regularly with you and provide all the information and clarification needed. 

We want to increase our youth engagement through a mission-aligned marketing campaign that works within our budget and time constraints. 


Livrables
Aucun élément livrable n'existe pour ce projet.

À propos de l'entreprise

Entreprise
2 - 10 employé.es
Non-profit, philanthropic & civil society, Hospital, health, wellness & medical

Male Contraceptive Initiative (MCI) was founded in 2014 in Durham, North Carolina. We are a global hub for researchers, philanthropists, and advocates in search of ways to advance the development of novel safe, non‑hormonal, reversible male contraceptives.