The main goal for the project is to create a social media campaign that will help boost engagement for CTS Incentives. This will involve several different steps for the students, including:

- Researching the target audience and understanding their preferences and behaviors on social media.

- Creating engaging and relevant content for various social media platforms such as Facebook, LinkedIn, and Twitter.

- Developing a content calendar and scheduling posts to ensure consistent and timely delivery of content.

- Implementing strategies to increase follower engagement, such as contests, polls, and interactive posts.

- Analyzing the performance of the social media campaign and making adjustments based on the data.

By the end of the project, students should complete the following tasks:

- Research report on the target audience and their social media preferences.

- Content calendar with scheduled posts for a specified period.

- Engaging and relevant social media content for multiple platforms.

- Analysis of the social media campaign's performance and recommendations for improvement.

Final deliverables:

- A comprehensive report detailing the social media campaign strategy, content, and performance analysis.

- A presentation summarizing the key findings and recommendations for boosting engagement.

• Available to meet with learners online chat three times a week for an hour a week;
• Available to respond to emails daily;
• Have flexibility to accommodate course needs;
• Provide learning in-action experience;
• Help learners to gain a clear understanding of the business and what we do.