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European Market Entry Strategy for Pro Blackout Hockey Sticks

Fermé
Contact principal
HockeyStickMan
HockeyStickMan
Toronto, Ontario, Canada
Spencer Karn
Il / Lui
Director of Operations
3
Projet
Parcours académique
40 heures de travail au total
Apprenant.e
N'importe où
Niveau Avancé

Portée du projet

Catégories
Étude de marché Analyse concurrentielle Expansion du marché Stratégie de vente
Compétences
strategic planning market analysis marketing sales strategy market share sales market research leadership data analysis
Détails

HockeyStickMan is looking to expand its market reach by entering the European market with its Pro Blackout hockey sticks and gear. The objective of this project is to conduct comprehensive market research to understand the landscape of hockey equipment sales in Europe. This includes analyzing the number of hockey players, the GDP of various countries, existing competition, and business logistics. The goal is to develop a well-informed strategy that will enable HockeyStickMan to successfully introduce and sell its products in Europe. The project will provide learners with an opportunity to apply their classroom knowledge in market research, data analysis, and strategic planning.



Key tasks include:


- Identifying key markets within Europe based on the number of hockey players and GDP.


- Analyzing the competitive landscape to understand existing players and market share.


- Evaluating business logistics such as distribution channels, import regulations, and potential partnerships.


- Developing a strategic plan for market entry, including marketing and sales strategies.

Livrables

The project will result in a comprehensive market research report and a strategic plan for entering the European market. Deliverables include:



- A detailed market analysis report covering key markets, competition, and business logistics.


- A strategic plan outlining the steps for market entry, including marketing and sales strategies.


- A presentation summarizing the findings and recommendations for HockeyStickMan's leadership team.



These deliverables will provide HockeyStickMan with actionable insights and a clear roadmap for successfully launching its Pro Blackout hockey sticks and gear in Europe.

Mentorat
  • Direct communication with Operations & Business Development staff at HSM
  • Ability to come to our physical locations to understand the business infrastructure
  • Q&A with the Owner of the company
  • Access to business analytics reports and tools (NetSuite Reports, Shopify Analytics, Google Analytics)
  • Other tools/information as requested to assist with the project
Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Reduced inequalities

À propos de l'entreprise

Entreprise
https://hockeystickman.ca
Toronto, Ontario, Canada
51 - 200 employé.es
Sports & fitness

HockeyStickMan is one of the largest online hockey stores in North America, offering unbeatable price on pro stock sticks and gear, manufactured products such as our Pro Blackout, youth hockey sticks, and refurbished sticks. We grew from humble beginnings in a family basement into the business we are today. This wouldn't have been possible without staying true to our goal of savings hockey families money on equipment, reducing the barriers to play the sport and allowing more people to enjoy the game we love...hockey! We work with over 150 pro and amateur teams in North America, as well as manufacturing facilities to source our products, all with that goal in mind.