EduTutor aims to expand its client base by developing a strategic marketing campaign. The project involves conducting thorough research on demographics and other relevant data to identify the most promising target areas for client acquisition. The goal is to create a focused marketing strategy that aligns with EduTutor's services and appeals to the identified demographic. Learners will apply their classroom knowledge of marketing principles, data analysis, and strategic planning to develop a comprehensive campaign. This project provides an opportunity to explore real-world marketing challenges and devise practical solutions. The team will work collaboratively to ensure the campaign is both innovative and feasible within the given timeframe.

The project deliverables include a detailed marketing plan that outlines the target demographics, proposed strategies, and expected outcomes. Additionally, learners will present a report summarizing their research findings and the rationale behind their chosen approach. The final deliverable will be a presentation to EduTutor's management, showcasing the campaign's potential impact and implementation plan.