Mas Studios Intl. seeks to enhance its brand visibility and client engagement through a student-driven marketing initiative. The primary goal is to attract new clients, specifically small businesses and professionals, by leveraging innovative marketing strategies. The project will focus on developing creative social media campaigns and experiential marketing tactics that highlight Mas Studios' high-quality photography and videography services. Students will apply their classroom knowledge in marketing and communications to design and implement strategies that resonate with the target audience. The project will involve analyzing current market trends, identifying key client segments, and crafting compelling content that showcases the unique offerings of Mas Studios. By the end of the project, students will have created a comprehensive marketing plan that can be executed to increase brand awareness and client engagement.

The project deliverables will include a detailed marketing plan outlining creative strategies and social media campaigns tailored for Mas Studios. Students will also produce a series of engaging content pieces, such as promotional videos and social media posts, designed to attract small businesses and professionals. Additionally, a report analyzing the effectiveness of proposed experiential marketing tactics will be provided, offering insights into potential client engagement opportunities.