SimplyFloss, a brand under Clear Water Dental Products Inc., seeks to strengthen its position in the dental care market by understanding its competitive landscape and identifying new opportunities for growth. The project involves conducting a thorough analysis of SimplyFloss's competitors to uncover strengths, weaknesses, and market trends. Additionally, the project aims to identify potential market gaps and opportunities that SimplyFloss can capitalize on. By engaging in user testing, the project will gather valuable insights into customer preferences and pain points, which will inform product development and marketing strategies. This project provides learners with the chance to apply their knowledge of market analysis, consumer behavior, and strategic planning in a real-world context.

The project will culminate in a comprehensive report detailing the competitive analysis, identified market opportunities, and actionable insights from user testing. Key deliverables include a SWOT analysis of SimplyFloss's competitors, a list of potential market opportunities, and recommendations for product and marketing strategy enhancements. Additionally, a presentation summarizing the findings and recommendations will be prepared for SimplyFloss's management team.