Brand Development for Flip & Floss

Fermé
Contact principal
Flip & Floss
Canada
Andre Smith
CEO
(20)
4
Projet
Parcours académique
80 heures de travail au total
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Graphisme
Compétences
color palette target audience gamification money management process design typography brand management financial literacy style guides brand identity
Détails

The main goal for the project is to create a strong and cohesive brand identity for Flip & Floss that reflects its innovative approach to teaching kids money management through technology and gamification. This will involve developing a logo that captures the essence of the company, creating a comprehensive brand and style guide that outlines the visual and tonal elements of the brand, and establishing a color palette that resonates with the target audience.


Livrables


- Conduct research on the target audience and market to understand the preferences and trends that will inform the brand development process.


- Design and present multiple logo concepts for Flip & Floss, incorporating elements that represent financial literacy, technology, and gamification.


- Develop a brand and style guide that includes guidelines for logo usage, typography, color schemes, and tone of voice to ensure consistency across all brand communications.


- Create a color palette that reflects the brand's values and resonates with the target audience, while also considering accessibility and versatility in different applications.

Mentorat


Flip & Floss is a social enterprise that is committed to helping kids to learn money

management, save, invest and break generational cycles.


Our team is committed to supporting you and provide expert guidance and coaching as you progress through your internship. 

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

No poverty

À propos de l'entreprise

Entreprise
Canada
2 - 10 employé.es
Technology, Éducation
Représentation
Petite entreprise Entreprise sociale Axé sur la communauté

Flip & Floss is a revolutionary money management app for kids that leverages AI and innovative fundraising tools to help children save, invest, and protect themselves from online financial fraud.