The goal of this project is to conduct real-world market research within the health care system and analyze the potential of various markets for MHCombiotic Inc. This will involve several different steps for the students, including:

- Conducting real-world market research within the health care system.

- Analyzing market potential and evaluating the value of various markets.

- Performing comprehensive market analyses and assessing market accessibility.

- Developing effective go-to-market strategies.

- Navigating the health care regulatory environment.

- Possessing a deep understanding of health care and hospital environments, needs, and policies, preferably in Alberta.

- Communicating and collaborating with health care professionals and authorities.

- Researching competitors in the wound care product market, particularly antimicrobial products.

- Representing the company at events and conferences to showcase our offerings.

- Identifying potential customer sources and gathering market intelligence.

- Crafting clear, impactful written proposals for B2B collaborations and grant applications.

- Initiating cold calls to establish connections and explore potential customer and partnership opportunities.

- Conducting telephone calls, in-person visits, and presentations.

This project is created with the intent of matching the Biotech Capstone course, "Bench to Bedside," for Fall 2024. The focus is on aligning with the course objectives and ensuring that all aspects of the project contribute to the learning outcomes expected in this specific capstone experience.