Progressive Automations, Inc. is seeking to enhance its social media presence by creating engaging video content that aligns with its new branding and visual identity. The goal of this project is to showcase the benefits of Progressive Automations' products through compelling and visually appealing videos. This project provides an opportunity for learners to apply their knowledge of digital marketing, video production, and branding strategies. The team will be responsible for conceptualizing, scripting, and producing a series of short videos that highlight the unique features and advantages of the company's automation products. The project will focus on creating content that resonates with the target audience and effectively communicates the brand's message.

The deliverables for this project include a series of 3-5 short videos, each lasting between 30 seconds to 2 minutes, that highlight the benefits of Progressive Automations' products. The videos should incorporate the company's new branding elements and visual identity. Additionally, the team will provide a brief report outlining the creative process, including concept development, scripting, and production techniques used. The final videos should be ready for publication on various social media platforms, ensuring they meet platform-specific requirements and best practices.