EduTutor, a growing tutoring company, seeks to expand its client base and establish stronger partnerships. The primary challenge is to develop a comprehensive marketing strategy that effectively targets parents and students, highlighting the unique benefits of EduTutor's services. The project involves researching current market trends, analyzing competitor strategies, and identifying innovative promotional methods. The goal is to create a strategic plan that leverages both digital and traditional marketing channels to increase brand visibility and attract new clients. This project provides an opportunity for learners to apply their marketing knowledge, including market analysis, strategic planning, and promotional tactics, in a real-world context.

The project deliverables include a detailed marketing strategy document outlining proposed promotional activities and channels. Additionally, learners will create a presentation summarizing their findings and recommendations. The deliverables should also include a timeline for implementation and metrics for evaluating the strategy's effectiveness. This comprehensive plan will serve as a roadmap for EduTutor to enhance its market presence and attract more clients.