Project Summary:

This project seeks a motivated team of learners including a creative female student specializing in marketing and communications to re-create an engaging onboarding video series directed at women entrepreneurs. 

The videos will educate and inspire users during their free trial, introducing them to a proprietary website builder platform. By recreating up to 25 short videos (1–7 minutes each—approximately 2 hours of run time), the selected candidate will script, film, and edit screencast videos that align with the brand’s tone and values. 

The goal is to create a cohesive and user-focused series to help new users successfully navigate and benefit from the platform.

Why Join?

This project offers a unique opportunity to work on a high-impact initiative that blends creativity, strategy, and technical skills. As the selected candidate, you will:

• Build real-world experience in scripting, filming, and editing professional screencast videos.
• Strengthen your portfolio with a polished onboarding video series.
• Make a meaningful impact by empowering women entrepreneurs to succeed.
• Collaborate closely with a supportive team focused on innovation and growth.

Project Goals:

• Develop an onboarding video series that is visually appealing, consistent, and engaging for women entrepreneurs, based on an existing video series that doesn’t align with our brand.
• Educate new users on the platform’s tools and features to increase free trial success and conversion.
• Ensure the videos reflect the needs and interests of the target audience.

Role Responsibilities:

Content Development:

• Develop comprehensive scripts for recreating the existing 25 videos, ensuring clarity and engagement.
• Adapt the content to highlight features and benefits specifically for women entrepreneurs.

Screencast Filming:

• Film high-quality screencast videos demonstrating platform features and functionality.
• Ensure smooth flow and clarity in demonstrations, focusing on the user experience.

Editing and Branding:

• Edit videos to ensure consistent quality, style, and branding throughout the series.
• Incorporate transitions and other elements to make the videos visually engaging and on-brand.

User-Focused Approach:

• Infuse a tone that is relatable and empowering, resonating with the experiences of women entrepreneurs.

Delivery and Feedback:

• Organize the video series into a structured, logical sequence for onboarding
• Test the videos with a small user group, gather feedback, and refine the content as needed.

Campaign Deliverables:

• A comprehensive onboarding video series (25 recreated screencast videos).
• Written video scripts for each video tailored to the target audience.
• Upload video content to YouTube, and optimize each video for search

Bonus Deliverables (Nice to Haves):

• Engaging Graphics and Branding: Additional branding elements, including intro/outro templates, transitions, and graphic overlays to enhance the visual quality of the videos.
• Interactive Tips and CTAs: Integrated on-screen tips, prompts, and clear calls-to-action to guide users effectively through the onboarding process.