Brand Development and Marketing Launch

Fermé
Contact principal
DLA & Associates Inc.
Montréal, Québec, Canada
Dmitri Boudovitch
DIRECTOR
(87)
4
Portails
(1)
Projet
Parcours académique
80 heures de travail au total
Apprenant.e
Canada
Niveau Intermédiaire

Portée du projet

Catégories
Communications Étude de marché Analyse concurrentielle Stratégie de vente
Compétences
target market market potential marketing communications brand management market research market size marketing communication packaging and labeling research
Détails

DLA & Associates Inc. is in the process of developing a line of novel functional foods with medicinal benefits. The novel products will include protein bars, stick snacks, and porridge mixes.

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:


  • Industry size and market potential for each product category
  • Creating a brand persona and development of brand elements
  • Target market research and communications strategies to reach the target segments
  • Competitive landscape and SWOT analysis for each product category
  • Strategic positioning of our brand, packaging considerations including product renderings


The final project can come in the form of a report on a selected topic: market size and potential for the products of interest, marketing communications strategies for a product under consideration, SWOT analysis for a specific product, and packaging strategies for a selected product.


The company plans to engage a group of students to work on this project. Students can pick certain areas of the projects in accordance with their interests and competencies.


Livrables

Students will be working on the following tasks:


Market Research

Development of Marketing communications

Competitive analysis

Packaging design


The final deliverable will be a final report on one of the topics above. Students will be assigned a subtopic depending on the company's needs.

Mentorat

The company will provide at least 5 hours of mentorship and supervision. Regular recap sessions will be scheduled on a weekly basis in addition to mentoring hours.

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Good health and well-being

À propos de l'entreprise

Entreprise
Montréal, Québec, Canada
2 - 10 employé.es
Consumer goods & services, Food & beverage, Hospital, health, wellness & medical, Agriculture

DLA & Associates Inc. focuses on international trade, consulting, and product development in the agricultural space. The company exports Canadian agricultural products, provides Canadian and foreign companies with consulting on international trade, and works on the development and commercialization of various innovative technologies to improve food quality.