Optimize Tradeshow Planning, Logistics, and Activation
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Portée du projet
Catégories
Génération de leads Marketing strategyCompétences
planning communication event planning lead generation researchAs a world leader in sports surfacing/sports construction, our company attends over 100 tradeshows/events annually. The project goal is to review our current model and recommend ideas to improve:
- Event planning & communication
- Event logistics and spend
- Lead / customer activation
Students will need to analyze our current event spend and recommend ideas to reduce costs. Review the "tradeshow in a box concept".
Research and present ideas to improve lead generation and activation
Research and present ideas on how to improve current structure/planning model
Direct support
Access to data and history
Alignment call
À propos de l'entreprise
When it comes to artificial turf sports fields, FieldTurf is the most trusted brand in the industry. Whether its football, soccer, baseball or any other sport, FieldTurf fields provide athletes with the safety and performance they need to perform at their best, while giving field owners the durability they want to maximize the value of their investment. FieldTurf is a world leader in artificial turf with over 25,000 installations worldwide.
FieldTurf is a part of Tarkett Sports, a world leader in athletic surfacing, offering a comprehensive portfolio of sports flooring solutions.
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