Herb Immortal Inc. seeks to enhance its AI-powered wellness platform, MyHerbalShop.ai, by leveraging comprehensive market research. The project aims to provide actionable insights that align with the founder's strategic vision, focusing on the natural health and wellness industry. Key areas of research include identifying target market segments by analyzing consumer demographics and preferences, conducting a competitor analysis to understand pricing and marketing strategies, and exploring industry trends to identify market gaps. Additionally, the project will assess potential vendor and healer partnerships and gather insights into customer pain points when purchasing herbal products. This initiative will also explore pricing and revenue strategies to optimize monetization. The project will involve both primary and secondary research methods, including surveys and focus groups, to collect relevant data.

The project will deliver a comprehensive market research report that includes data-driven recommendations for refining business strategies and expanding market reach. It will provide detailed analyses of target market segments, competitor strategies, and industry trends. Additionally, the report will offer insights into potential vendor partnerships and customer pain points. The deliverables will also include a proposed pricing and revenue strategy, supported by data collected through surveys and focus groups.