SimplyFloss, a brand under Clear Water Dental Products Inc., seeks to strengthen its market position by gaining a deeper understanding of its competitive landscape and identifying opportunities for growth. The project involves conducting a comprehensive analysis of SimplyFloss's competitors to uncover market trends and potential areas for expansion. Additionally, the project aims to enhance product usability by gathering and analyzing user feedback through structured testing. By applying marketing and product development theories learned in the classroom, students will provide actionable insights that can guide SimplyFloss in refining its market strategies and improving user satisfaction. The project is designed to be completed by a team of marketing or business students, leveraging their analytical and strategic skills.

The project deliverables include a detailed competitor analysis report highlighting key market trends and opportunities for SimplyFloss. Additionally, a user testing report will be provided, summarizing findings and recommendations for product usability improvements. The final deliverable will be a presentation summarizing the insights and proposed strategies for market expansion and product enhancement. These deliverables will equip SimplyFloss with actionable insights to bolster its market position.