Oceanic Impact, a social enterprise focused on having a positive impact on our ocean, is planning to pivot into the field of environmental education. To enhance their educational outreach, the not-for-profit, Oceanic Impact Foundation, needs a comprehensive market research study focused on environmental education. The goal of this project is to identify key trends, target demographics, and effective educational strategies within the environmental education sector. By understanding the current market landscape, the foundation aims to develop more impactful and engaging educational programs. This project will involve analyzing existing educational materials, surveying potential audiences, and identifying gaps and opportunities in the market.

Key tasks include:

- Identifying and analyzing market trends in environmental education & their funding sources.

- Profiling potential target audiences and their needs.

- Conducting a competitive analysis of existing players in the market & their funding/sales strategy.

- Recommending strategic actions based on research findings.

The final deliverables for this project will include a comprehensive market research report and a presentation summarizing the findings. The report should detail key trends, target demographics, and effective educational strategies. Additionally, the team will provide actionable recommendations for the Oceanic Impact Foundation to improve and expand its educational programs.

Deliverables include:

- A detailed market research report.

- A presentation summarizing key findings and recommendations.

- A list of recommended strategies for educational outreach, funding sources, pricing scheme.