Mental Health Technologies aims to introduce a software platform that enables employees to anonymously communicate their concerns or questions to HR teams or senior management. This project involves creating a comprehensive marketing plan to promote this platform to private sector companies. The goal is to highlight the platform's ability to foster a safe and open communication environment, encouraging employees to address sensitive topics without fear of repercussions. The marketing plan should identify target markets, outline key messaging strategies, and propose promotional activities that align with the company's brand values. Additionally, the plan should consider potential challenges and propose solutions to effectively position the platform in a competitive market. By applying classroom knowledge of marketing principles, learners will develop a strategic approach to increase awareness and adoption of the platform.

The project deliverables include a detailed marketing plan document that outlines the target audience, key messaging, and promotional strategies. It should also include a competitive analysis and a proposed timeline for implementation. Additionally, learners will present their marketing plan to stakeholders, demonstrating their understanding of the platform's value proposition and their strategic approach to market entry.