The main goal for the project is to develop an effective go-to-market and sales strategy for Flip & Floss, a pioneering company that uses technology and gamification to teach kids money management. The strategy should focus on promoting Flip Academy, a simulated learning platform, and Flip Bank, a banking app designed to help kids learn to save, invest, and break generational cycles.

This will involve several different steps for the students, including:

- Conducting market research to understand the target audience and competition.

- Developing a comprehensive go-to-market strategy to promote Flip Academy and Flip Bank.

- Creating a sales strategy to drive user acquisition and revenue generation.

- Identifying key marketing channels and tactics to reach the target audience.

- Analyzing pricing strategies and revenue models for the products.

By the end of the project, students should complete the following list of activities:

- Market research report outlining the target audience, competitive landscape, and market trends.

- Go-to-market strategy document detailing the promotional plan for Flip Academy and Flip Bank.

- Sales strategy outlining the approach to user acquisition and revenue generation.

- Marketing plan including key channels, tactics, and messaging.

- Pricing and revenue model analysis for Flip Academy and Flip Bank.

Final deliverables:

- Comprehensive go-to-market and sales strategy presentation.

- Detailed marketing plan and pricing strategy report.

As students embark on this exciting journey, they will have the full support of our product and technical team to learn more about Flip & Floss and the incredible work that we do. Students will be provided with information about our business, customers and competitors to conduct a proper analysis.