The supermarket experience

Fermé
Contact principal
SharedAim Ltd
Haywards Heath, England, United Kingdom
Il / Lui
Founder
(2)
1
Projet
Parcours académique
40 heures de travail au total
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Investissement Segmentation de la clientèle Engagement communautaire Sécurité (cybersécurité et sécurité informatique) Sciences sociales
Compétences
research customer service
Détails

To what extent should supermarkets focus on using customer experience to provide a competitive advantage? Supermarkets have faced many challenges in recent years including the need to provide customers with multiple ways of shopping. We are trying to understand how influential the experience of shopping is on people's choice of supermarket and journey. The particular focus for this is a human perspective, perhaps best captured by the question, “How does/would that make me feel?”

Livrables

1. Identify the different ways customers can shop with a supermarket (customer journeys). 2. For each of these journeys, identify which points are most important to the customer experience, and say why. 3. For each of these points, would they be important to all customers or certain ones? 4. Reflecting on your research, what would you recommend to a supermarket considering whether, or where, to invest in the customer experience? 

Mentorat

In line with programme conditions

À propos de l'entreprise

Entreprise
Haywards Heath, England, United Kingdom
0 - 1 employé.es
Business services
Représentation
Petite entreprise Propriété des employés En milieu rural Axé sur la communauté

SharedAim is an international behavioural sciences consultancy that specialises in helping organisations design services and experiences that engage on
an authentically human level. What sets us apart is our unique ALWAYS HUMAN philosophy and approach to aligning intended with actual behaviours.