HerSay Technology Inc. is seeking to enhance its online presence by developing engaging social media content that aligns with its go-to-market strategy. The project aims to create a cohesive and compelling narrative across various social media platforms to attract and engage potential customers. Learners will be tasked with understanding HerSay's target audience, brand voice, and marketing objectives to craft content that resonates with users. The project will involve researching current social media trends, analyzing competitor strategies, and brainstorming creative content ideas. The goal is to produce a series of posts that effectively communicate HerSay's value proposition and encourage audience interaction. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and social media analytics in a real-world context.

The deliverables for this project include a comprehensive social media content calendar and a set of at least 10 unique posts tailored for platforms such as Instagram, Facebook, and Twitter. Each post should include engaging visuals, compelling copy, and relevant hashtags. Additionally, a brief report summarizing the strategy behind the content, including target audience insights and expected engagement metrics, will be required. This ensures that the content aligns with HerSay's marketing objectives and effectively supports their go-to-market strategy.