International Business Expansion
Portée du projet
Catégories
Analyse des données Gestion de projet Analyse concurrentielle Expansion du marchéCompétences
target audience brand awareness sales international businessJudge’s Choice would like a plan for expanding and growing product sales overseas. US,
Asia, and Europe.
Project Tasks:
- Deliver insights into brand awareness overseas.
- Analyse the pain points of our target audience within the new countries of interest. Any similarities and/or strong differences to those we currently aim to resolve.
- Identify opportunities for strategic growth and report upon the best strategies to maximise these opportunities.
- Identify barriers to sales growth and develop solutions for these.
- Carry out competitor analysis.
- Identify initial target locations and subsequent locations to expand into.
Deliverables
- Competitive analysis
- Benchmarking
- Product analysis
- Market analysis to identify customer pain point and customer profile.
We will have staff available to support students throughout the project and provide them with the relevant access to data needed to complete the competitive analysis and other deliverables.
À propos de l'entreprise
Judge’s Choice Petfood Ltd is a privately owned family company, established in Norfolk, UK in 1991. In 1996 after five years of
supplying the Royal Household, Judge’s Choice was granted the Royal Warrant for the supply of pet food to Her Majesty Queen Elizabeth II, an honour of the highest magnitude which we are proud to have held for over a quarter of a century. Our mission is to provide sustainable animal nourishment perfected for each individual style.