Herb Immortal Inc. seeks to expand its presence in the global holistic wellness market. The project involves developing a comprehensive international marketing strategy that focuses on identifying and leveraging Canadian grants and funding opportunities to support this expansion. The goal is to create a scalable plan that integrates strategic market entry approaches and targeted promotional efforts. By doing so, Herb Immortal aims to position itself as a leader in the holistic wellness industry on a global scale. The project will require an analysis of potential markets, assessment of funding opportunities, and formulation of a strategic marketing plan that aligns with Herb Immortal's brand values and growth objectives.

The deliverables for this project include a detailed international marketing strategy document, a list of identified Canadian grants and funding opportunities, and a strategic plan for market entry and promotional efforts. Additionally, a presentation summarizing the key findings and recommendations will be prepared. The deliverables will provide Herb Immortal with a clear roadmap for global market expansion.