Ember + Wren is a new venture in the rapidly growing gut health and personal wellness market. The company seeks to understand the current competitive landscape, identify key competitors, and uncover potential opportunities for differentiation. This project involves conducting comprehensive market research and competitive analysis to provide insights into consumer trends, preferences, and gaps in the market. The goal is to equip Ember + Wren with actionable insights to guide their strategic decisions as their unique value proposition in this niche. Learners will apply their knowledge of market research methodologies and data analysis to gather and interpret relevant information. The project will focus on identifying major players in the industry, analyzing their strengths and weaknesses, and evaluating market demand for various gut health coaching solutions and resources.

The project deliverables will include a detailed market research report and a competitive analysis presentation. The report should outline key findings on consumer trends, competitor strategies, and market opportunities. The presentation will summarize the research insights and provide strategic recommendations for Ember + Wren. Additionally, learners will create visual aids, such as charts and graphs, to support their findings and recommendations.